Jumpstart your career with a marketing degree from Penn Highlands. Unlike traditional marketing degrees, this innovative program lets you work with real clients, tackle real challenges, and graduate with a portfolio of professional projects that sets you apart in today’s competitive job market.
This program covers every aspect of product management. Students will learn to apply marketing research and advertising strategies effectively.
What Makes Our Program Stand Out?
- Hands-On Experience: Work on live marketing campaigns for real businesses through our Student Marketing Agency.
- Build a Portfolio: Showcase your skills with a professional portfolio featuring real-world projects, not just classroom exercises.
- Learn Job-Ready Skills: Master advanced tools like AI, analytics, and digital marketing to prepare for the workforce.
- Flexible Learning Options: Combine face-to-face classes, live virtual sessions, and independent online learning to fit your schedule.
- Transfer Pathways: Seamlessly continue your education with multiple 2+2 or 3+1 university partnerships.
Why Enroll In Our Program?
- Expert input with courses created through tips and insights straight from industry pros.
- Project-based learning through problem-solving business challenges that build confidence with practical experience.
- Customizable electives tailored to your career goals, from video production to sports management.
- Zero-cost textbooks in select courses to keep education affordable.
- Embedded certifications like Google Ads and Analytics for career-ready credentials.
Program Objectives
- Apply marketing research principles to a company’s product or service.
- Apply advertising principles to promote a firm’s image and product/service offering.
- Develop a marketing plan for a business using the fundamental elements of the marketing mix.
- Present business/marketing projects or research findings clearly in reports.
Transfer Opportunities
Your ability to start here and earn a bachelor’s degree anywhere makes Penn Highlands the right college choice. Plus, you will save thousands of dollars. Be smart, and get your associate degree with us before transferring on to something greater.
Penn Highlands has signed transfer agreements to continue your studies in Marketing Management with:
- Saint Francis University
- Seton Hill University
Ready? Schedule a visit to discuss your future. Transfer options are different based on the college you plan to attend; our team can help you determine the right path for what you are looking for.